I love podcasts.
Reading takes all of your attention, so does watching video. Podcasts and audiobooks allow you to use your eyes for something else, like tidying, getting to places, making things, in fact, anything that doesn’t require you to ‘hear yourself think’. When I hear a great voice speaking awesome content somehow it comes alive.
Podcasts are often delivered with real enthusiasm and that fires me up. Similarly, it can be conversational, funny, sarcastic even annoying and you will get a different understanding from a different tone.
Many people use Podcasts as part of their content marketing strategy. The podcasts are, at least if they’re to be successful, informative, educational and or entertaining. I’ve learnt a lot from podcasts and so often it feels like I’m not really trying and the knowledge has just snuck into my brain and set up camp.
Here are my favourite reasons that I love them.
Podcasts are portable
Whilst it’s possible to listen to podcasts on your computer, I personally prefer to take them on the move. I make a lot of 20-minute trips. Many podcasts fit into this timeframe and when you find one that’s regular you can subscribe so that the next episode is already available when you’re next free. I split my time on the go between listening to podcasts and listening to music.
Either way, I download beforehand or even stream to my mobile. If I subscribe to a podcast then they’re already there I just open the app and choose one.
They energise me
The right podcasts aren’t dumbed down. Listening to Ideas energises me and can set me up for the day. I do mostly listen to podcasts in the marketing/business/entrepreneurial space and there are so many podcasts featuring people that have overcome obstacles and learnt things that can help me or inspire me, or even make me angry and disagree..
They educate me
I’m an audio guy for sure, so I don’t know about you but I tend to retain information that someone says to me. Do you ever find that someone has a great idea for a book, but for various reasons they feel compelled to make it overlong? Repeating and embellishing the same point? Sometimes a 10 minute audio overview can explain the ideas in as useful a way as reading the whole book.
Podcasts give me ideas
Sometimes I drift off whilst listening to podcasts and whilst mulling over something in my head, I get an idea from a completely unrelated podcast topic. Eureka! Shebang – Pow – Blop – Whiz!
I understand content in a different way to reading
I read a lot, it takes a big investment of time, and I certainly can’t do anything else whilst I do. It’s possible to change the meaning of what you read by changing the tone of voice that you read it in. So easy to misunderstand. This is much easier to understand with a voice.
They connect me with thought leaders in a new way, and introduce me to new ones
If I like someone’s ideas, and have read their books I might look for them in podcasts as I find it connects me to them on a deeper level. Please don’t misunderstand – I’m not deluding myself that I know them, but I do feel like I can approach them, appropriately of course. And they often invite you to connect with them.
For example, John Jantsch is a very clever guy who helps me understand how to market my business. Listening to his podcast, he’s deeply intelligent, almost avuncular, insightful and has some great guests.
There are podcasts on every subject and I get to choose
It’s possible to search for podcasts on pretty much any topic. Can you say that about Talk Radio?
I’m in control
My car only has a CD player and a radio. I frustrate myself flitting between 1 or 2 radio stations and the single cd. IT’s infuriating! I hate this song, shut up stupid, damn adverts…Can rewind, relisten, subscribe, just pick one.
Podcasts are free
Not everyone shares my love of podcasts, maybe because they perceive them as difficult and compared to turning on the TV or the Radio they are I guess. But, once you’ve got used to them, I think that they’re well worth the investment.
Some of my Favourite Podcasts